Privacy Policy

Effective Date: 11 October 2026
Website: furnitureforhome.co.uk
Store Brand: FURNITURE FOR HOME

This Privacy Policy explains how FURNITURE FOR HOME LIMITED collects, uses, shares and protects personal information when you visit or purchase products from furnitureforhome.co.uk.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The data controller responsible for your personal information is:

2. Personal Information We Collect

Depending on how you use our website, we may collect the following categories of personal information:

Identity and Contact Information

• Your full name;
• Billing address;
• Delivery address within the UK;
• Email address; and
• Telephone number.

Order and Transaction Information

• Chairs or other seating products ordered;
• Order reference number;
• Order value (GBP £);
• Delivery status and tracking details;
• Returns and refund information; and
• Transaction references supplied by our payment provider.

Payment Information

Payments on our website are accepted using Visa and Mastercard debit and credit cards only. Payment card details are tokenised and processed directly through our secure payment gateway. We do not store complete 16-digit card numbers or CVV security codes on our servers, nor do our staff have access to full card numbers.

Device and Usage Information

When you browse our online store, we may receive technical telemetry including IP address, browser type, operating system, pages viewed, and session identifiers. Please see our Cookie Policy for complete details.

3. How We Collect Personal Information

• Directly from you when placing an order, contacting support, or submitting website forms;
• Automatically from your browser or device when navigating our store;
• From payment service providers regarding card authorization or anti-fraud checks;
• From national courier logistics partners concerning delivery and returns progress; and
• From analytics or advertising networks (e.g. Google) where enabled and permitted by law.

4. How and Why We Use Personal Information (Lawful Bases)

We process personal data only where we have a valid lawful basis under the UK GDPR:

A. Performance of a Contract

Necessary to fulfill orders, process payments, arrange courier dispatch of your chairs, provide delivery updates, manage 28-day returns, and communicate with you regarding your purchase. Providing your name, address, and payment details is a contractual requirement to buy from us.

B. Legal Obligations

Necessary to comply with statutory legal requirements, including UK accounting and tax laws under HM Revenue & Customs (HMRC), corporate record-keeping, and consumer protection regulations.

C. Legitimate Interests

Necessary for our legitimate business interests, including preventing fraud, ensuring network and information security, investigating suspicious card activities, and managing legal claims, provided these do not override your privacy rights.

D. Consent

Where required by law, we rely on your explicit consent for non-essential cookies, Google Shopping advertising measurement, conversion tracking, and marketing communications. You may withdraw consent at any time.

5. Who We Share Personal Information With

We do not sell, rent, or trade customer personal data. Data is disclosed strictly to necessary service partners:

• E-commerce Hosting Platform: Provided by SHOPLINE HOLDINGS LIMITED (21/F, Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan, Hong Kong; Phone: +852-81207281; Email: support@shopline.com) as our primary data processor under formal data processing agreements.
• Payment Gateways: Payment details are securely routed to acquiring banking networks for Visa and Mastercard settlements and fraud screenings.
• Logistics Partners: Recipient names, UK delivery addresses, and phone numbers are shared with contracted delivery couriers for parcel fulfillment.
• Professional Advisers & Authorities: Legal advisers, accountants, courts, or law enforcement bodies when strictly required by UK law.

6. International Data Transfers

Some of our service providers, including our platform host SHOPLINE and its authorised sub-processors, may process information outside the United Kingdom. Where personal data is transferred internationally, we ensure adequate safeguards are in place in compliance with UK GDPR, such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to standard contractual clauses, or approved adequacy regulations.

7. Data Retention Periods

We retain personal information only for as long as necessary for the purposes collected. Order, invoice, and payment transaction records forming part of our statutory tax and financial accounts are retained for up to six (6) years following the end of the relevant financial year, in accordance with HMRC guidelines.

8. Your UK Data Protection Rights

Under the UK GDPR, you have the right to:

• Request access to your personal information;
• Request correction of inaccurate or incomplete records;
• Request deletion ("right to be forgotten") under certain conditions;
• Request restriction of processing or object to processing based on legitimate interests;
• Request data portability; and
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at support@furnitureforhome.co.uk.

9. Automated Fraud Prevention

Our payment card processors utilize automated risk screening tools to detect potential payment fraud and high-risk transactions. If you believe your order was incorrectly flagged or rejected by automated fraud filters, please contact our support team.

10. Complaints to the ICO

If you have any concerns regarding how we handle your personal data, please contact us directly first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK independent supervisory authority for data protection (via ico.org.uk).

11. Contact Details